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Brand concept film

LOY / For the ride. For the expression.

Your ride.
Your signature.

A bike. A point of view. A look that’s yours.
Discover LED backpacks with a personality of their own.

Enter the world of LOY
Explore the collection
GTX backpack with an angular black shell and red LED eyes

Expression, up close

LOY / GTXDisplay detail

Style has a language

A look.
An attitude.
All you.

The lines of your bike. The jacket you reach for. The details that feel like you. Your backpack belongs in that picture.

Give your carry a little character.

Explore LED eyes and distinctive silhouettes, then take a closer look at the bag that fits your style.

Explore the GTX
LOY / GTX in focusThe film edit

Stand out.
Look closer.

Sharp lines. A bold face. A look that says something about you. Explore GTX in two short films.

Product photography in motion. Music only; no spoken audio.

Explore GTX
Film 0115 sec / Sound on play

Make an entrance.

The angular silhouette. The eye-style expression. Meet GTX.

Film 0218 sec / Sound on play

Every angle counts.

A closer look at the front, rear panel and opening.

The LOY point of view

Your ride.
Your style.
Your signature.

Gear is personal.
We think it should show.

Riding is full of choices that say something about you. LOY brings that spirit to LED carry: bold shapes, expressive displays and room for your own point of view.

For the rider who sees every detail as part of the whole look.

Meet LOY

LED expression. A personal point of view.

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